自從谷歌宣布發(fā)布任何與BERT更新同等重要的消息以來，已經(jīng)將近5年了。上一次發(fā)布這種量級(jí)的更新是在2016年，當(dāng)時(shí)RankBrain算法被推出。
根據(jù)Google的官方聲明，新的BERT更新將影響所有語言搜索結(jié)果的10%。聲明說， BERT 是過去五年中最重大的飛躍，也是搜索史上最大的飛躍之一。
由于對(duì)最新的谷歌算法更新給予了如此多的重視——BERT，它很可能會(huì)和它的前輩企鵝、熊貓、蜂鳥和RankBrian一起出現(xiàn)在搜索引擎優(yōu)化的歷史書中。此次更新將影響谷歌搜索10個(gè)有機(jī)搜索結(jié)果中的1個(gè)，對(duì)搜索片段（又名特色片段）產(chǎn)生重大影響。
來自Transformers的雙向編碼器表示，代號(hào)BERT，是Google在人工智能創(chuàng)新方面的一項(xiàng)機(jī)器學(xué)習(xí)進(jìn)步。BERT模型處理與句子中所有其他單詞相關(guān)的單詞，而不是按順序逐個(gè)處理。這將進(jìn)一步推動(dòng)搜索查詢的意圖和上下文，并提供用戶所需的結(jié)果。
關(guān)于BERT更新的聲明是通過Google SearchLaison的官方Twitter句柄發(fā)布的。這條推文寫道：“認(rèn)識(shí) BERT ，這是谷歌搜索更好地理解語言和改進(jìn)搜索結(jié)果的新方法。它現(xiàn)在在美國被用于英語，幫助每十次搜索中就有一次。將來會(huì)有更多的國家和語言?！?/p>
原文：
It’s been close to five years since Google announced anything as significant as the BERT Update. The last time an update of this magnitude was launched was back in 2016 when the RankBrain algorithm was rolled out.
According to the official announcement of Google, the new BERT update will impact 10% of overall search results, across all languages. The statement says that BERT is the most significant leap forward in the past five years, and one of the biggest leaps ahead in the history of search.
With so much emphasis given to the latest Google Algorithm Update – BERT, it’s most likely going to the SEO history books along with its predecessors, Penguin, Panda, Hummingbird, and RankBrian. The update will affect 1 out of 10 organic search results on Google search, with a major impact on Search Snippets, aka Featured Snippets.
Bidirectional Encoder Representations from Transformers codenamed BERT, is a machine learning advancement made by Google involving it’s Artificial Intelligence innovation efforts. BERT model processes words in relation to all the other words in a sentence, rather than one-by-one in order. This gives more impetus to the intent and context of the search query and delivers results that the user seeks.
The announcement about the BERT update was made through the official Twitter handle of the Google SearchLaison. The tweet read, “Meet BERT, a new way for Google Search to better understand language and improve our search results. It’s now being used in the US in English, helping with one out of every ten searches. It will come to more counties and languages in the future.”
